Sales/Web customer attraction/inquiry lines in Japan

In sales for Japan, we not only create a website and place advertisements, but also design a single line of communication that includes post-inquiry response.

This page not only provides general information, but also organizes the order and points to check when actually preparing. For people coming to Japan from overseas, it is important to proceed with plenty of time, as each procedure can take time due to differences in language and systems.

Decide what your site will say to whom

It not only provides a company profile, but also provides an easy-to-understand explanation of customer issues, value provided, examples, fees, and consultation methods.

Conditions vary depending on the person and company. The most efficient way to proceed is to organize your purpose, timing, budget, and necessary language support, and then check only the parts you don't understand with a specialist.

Think about search terms from the customer's perspective

The terminology your company uses may be different from the words your customers search for. Increasing the number of articles that combine issues, regions, and purposes will lead to more search traffic.

It is important to confirm your assumptions through conversations with potential customers and related parties, rather than making decisions based solely on the information in the materials. We also check the Japanese side's decision-making methods and expected response speed, and make adjustments to suit the actual business negotiations.

Determine speed after inquiry

Even if you set up a form, if the responses are slow, you will lose the opportunity. We decide on the operation, including the person in charge, response template, response deadline, and CRM registration.

Conditions vary depending on the person and company. The most efficient way to proceed is to organize your purpose, timing, budget, and necessary language support, and then check only the parts you don't understand with a specialist.

Match sales materials and web content

We will eliminate situations where the website states that something can be done, but cannot be explained in sales materials.

It is important to confirm your assumptions through conversations with potential customers and related parties, rather than making decisions based solely on the information in the materials. We also check the Japanese side's decision-making methods and expected response speed, and make adjustments to suit the actual business negotiations.

improve by numbers

In addition to the number of accesses, we look at the inquiry rate, business negotiation rate, and order rate. It will be easier to improve if you measure which articles and regional pages inquiries come from.

Conditions vary depending on the person and company. The most efficient way to proceed is to organize your purpose, timing, budget, and necessary language support, and then check only the parts you don't understand with a specialist.

At the implementation stage, decide on the person in charge and the deadline.

Once the plan is finalized, make a list of who will decide, by when, and what will be decided. If the overseas head office, Japanese person in charge, or external expert is involved, the decision will likely go awry if the approver and contact point are not made clear. Setting a regular confirmation date and updating only undecided items will make progress management easier.

Assuming continued operation on the Japanese side

We not only think about operations immediately after entering the business, but also about operations six months and a year from now. By organizing who will be in charge of customer relations, billing, contract renewals, recruitment, accounting, web updates, etc., you can prevent your company from becoming too dependent on the head office after startup.

What I would like you to tell me when consulting with JCBO

If you would like to consult individually regarding "sales/web customer acquisition/inquiry channels in Japan," please let us know your current situation, desired timing, location, budget, what has already been decided, and what has not yet been decided. JCBO organizes the consultation contents and guides you through what can be resolved with general information and what needs to be dealt with by corporate services or qualified experts.